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  • Nike Gyakusou: The Blueprint for Modern Running Culture

    Nike Gyakusou: The Blueprint for Modern Running Culture

    Long before running became fashion’s latest obsession, Nike Gyakusou had already built the blueprint. Launched in 2010 through a partnership between Nike and Undercover founder Jun Takahashi, Gyakusou emerged not from a marketing initiative, but from Takahashi’s own relationship with running. A dedicated runner, Takahashi regularly trained with a small collective known as the Gyakusou…